Ahava's new luxurious Pure Spa Line is designed to relax, rejuvenate and turn back time.

Specially formulated with Ahava's patented mineral complex, the anti-aging benefits of Dunaliella Algae and an array of essential vitamins, these treatments promote healthier and younger looking skin, while delightful natural oils soothes the senses.

AHAVA: Maintaining optimum moisture balance and delaying the aging process are the two primary tasks in sustaining a healthy complexion for women with normal to dry skin. Powered by our moisture-drawing Mineral Skin Osmoter? (MSO) compound, Source skincare products are highly effective in maintaining your skin?s vitality with ongoing nourishment and supporting its natural, anti-aging defense system.

Are your daily beauty rituals effective? Interested in learning more about the wondrous affects of Dead Sea minerals on the skin? This section addresses the most common questions asked about proper care for all skin types and is filled with valuable and intriguing information on a variety of skin-related concerns. Why are minerals so healthy for the skin? Minerals provide the syntax for the skin?s natural language, enabling inter-cellular messaging and helping the skin to better perform its metabolic functions and retain and deliver moisture where necessary. Vital to the skin?s healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and are therefore considered to be Natural Moisturizing Factors (NMF).

What is so special about the Dead Sea? The Dead Sea is the Earth?s largest natural spa. Located on the lowest point of the planet (410 meters below sea level), it abounds with a variety of minerals with proven therapeutic powers and cosmetic benefits. The life-giving waters of the Dead Sea contain the highest concentration of minerals in the world ? an astounding 32%. Its sedimentary clay layers of rich, black mineral mud yield extraordinary concentrations of natural elements (ten times more than ocean water) ? such as magnesium, calcium, potassium, strontium, boron and iron ? that are essential to maintaining healthy, supple skin. Finally, the exceptionally low altitude provides for a dense blanket of pure, pollution-free oxygen that supplies added protection in filtering out the sun?s harmful rays. These are only some of the reasons why people come from all over the world to enjoy this magical, health-enhancing oasis.

Aren?t Dead Sea ingredients too harsh for sensitive skin types? On the contrary. People from all over the world with very sensitive skin or even skin disorders come to the Dead Sea to immerse their bodies in its mineral-rich waters. Dead Sea minerals are approved and recommended by the world?s most renowned dermatologists, both as an excellent remedy for alleviating the symptoms of skin problems and as ongoing, daily care for maintaining healthy skin at optimal levels. The majority of AHAVA products are approved for sensitive skin.

I have sensitive skin. Can I use a facial or body exfoliator? yes. Make sure you use gentle scrubs only and not too frequently. Once a week for both face and body is sufficient.

Why does skin get dryer with age? The skin has its own natural moisturizing system. As you age, this system performs with diminished capacity, depleting the skin?s ability to retain moisture. With the march of time, the skin barrier gets thinner and thinner and the slow-down of its cellular activity impacts on its capability to attract water molecules and to produce ceramides, which play a crucial role in the skin?s self-hydration mechanism.

Why does my skin feel tight at times? Your skin may occasionally feel tight when its epidermal water balance is compromised. This can happen for a variety of reasons, the most common of which are: dry atmosphere, over-exposure to the sun, a lack of fluids in your system, stress, tiredness, the use of certain medications, and skin aging.

Should I follow the same moisturizing program throughout the year? Only if your skin reacts well to the same moisturizer all year round. Skin reaction typically fluctuates according to the changing seasons. The dryness of winter generally calls for richer nourishment, while the skin tends to prefer lighter moisturizing in the summer.

When and how should I use AHAVA Serums? Serums are generally used as supplemental care to be applied morning or evening underneath your regular cream. They generally provide a more intense and specific treatment, which varies according to the condition and needs of your skin. Source Mineral Beauty Serum is a light-textured fluid that gives the skin an extra moisture surge and refines its texture thanks to a unique blend of fruit-based acids and our proprietary mineral complex. Time Line Age Defying Optimizer Serum is a light velvety gel enriched with AHAVA?s original 3D ComplexTM to fight the signs of aging. By providing consistent hydration, it strengthens the skin?s protective barrier while significantly helping to reduce wrinkles.

Why is it so important to cleanse the skin? We just need to look at how dark the facades of our city buildings are in order to comprehend what pollution can do to the skin. Our lifestyle daily exposes our skin to fumes from car exhausts, fuel oil, and cigarette smoke, as well as heating systems and the stale air of confined spaces. Gaseous polluting substances fix themselves on to the skin and mix with sebum, the residue of make-up and other dirtying elements. These toxins penetrate the epidermis and saturate the skin?s natural anti-oxidant system and disrupt its natural protective and moisturizing capacities. The build-up of dirt, pollution, excess oil and make-up residues are one of the first causes of skin premature aging. A daily and thorough cleansing ritual will help you to delay the signs of aging and keep your skin healthier.

Sometimes, after a stressful day, my body feels tense and a bit achy. How can I 'reset' myself and melt the day away? Immersing your body in a lukewarm bath infused with Dead Sea Salts will do wonders to alleviate body tensions. The rich blend of minerals captured within is proven to have immediate relaxing and soothing effects. Dead Sea black mud is no less effective for the relief of painful joints and tense muscles, especially when used as a warm mask on aching areas or all over the body. The mud?s unique ability to slowly release heat into the body assures deep relief and detoxifies the skin, for a smooth and radiant look.

The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. Our dedicated scientific approach has helped us to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, we have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.

Leveraging the Natural Treasures of the Dead Sea

AHAVA invests heavily in research, development and testing to study the therapeutic effectiveness of minerals on the skin in conjunction with leading international experts and scientific institutes. Clinical tests, independently confirmed and published in scientific journals, prove the revitalizing effects of DSL?s mineral and plant-based products on a range of dermatological conditions.

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